As I mentioned in a previous post, if you’ve Branded yourself well, then Marketing (to raise awareness about your music) and Selling (to get gigs) should be much easier to do. Branding is the totality of your public image and having a good Brand is tantamount to making all other aspects of your business move more smoothly. As Peter Montoya stated (I quoted him in the post above):
Branding happens before marketing or selling; it’s their source. Without a strong brand, marketing is generally ineffective and selling is like beating your head against a wall of sales resistance. A strong brand is the rock-solid foundation for all marketing, because every other aspect of a product’s identity–its logo, how its ads are written, who its spokesperson is–is based on that brand. Branding is the reason customers consider a product in the first place.
When you have a strong Personal Brand out in the world working for you, you’ll attract new business without even trying. Prospects will come to you after multiple exposures to your brand, and they’ll come 90 percent sold on you already. All you’ll need to do is close the sale. We’ve seen it time and time again. New business with no work. If that’s not cool, nothing is.
As I mentioned in my previous post, I was up all night finishing a Klingon costume. I’d been working on it intermittently for a few weeks now but needed to get the bulk of the work done by today. I haven’t posted much here about the il Troubadore Klingon Music Project as it’s still a work in progress, but it’s close enough to our first official event that I feel I can start to blog more about this.
We’d been playing Klingon songs since 2009 and began playing conventions with other tunes from popular Sci-Fi franchises (e.g. Star Wars, Dune) and thought “what they hey, let’s do a Klingon Ballet” since we often work with dancers.
So last winter we started developing the Klingon Music Project. As our mission statement says:
il Troubadore, known on the planet Qo’noS as bomwI’pu’ has been performing tlhIngan QoQ (Klingon music) live since 2009.
il Troubadore’s mission is to record and perform all existing songs in the complete musical oeuvre of the Klingon Empire. Everything from the grand ghe’naQ nIt to the vernacular may’ bom and HIvje’ bom will be able to be heard and appreciated by Terran audiences throughout the planet Earth.
So over the past few weeks we’ve all been working on Klingon costumes to go along with the music, and eventually the ballet, wa’SaD ram wa’ ram je, itself. As you can see from the transliterated Klingon title of the ballet now you know why I mentioned the search phrase “sad ram” that brought some poor unsuspecting soul to a blog post about the Klingon Ballet.
As it stands, there just aren’t enough fully fleshed out Klingon tunes from the various series and movies, so we’ve been writing and developing our own Klingon music. Here’s a tune I wrote and that we performed at ConNooga in Chattanooga, Tennessee in February of 2009.
This Friday and possibly Sunday I’ll be heading to Starbase Indy (the 15th Generation). Partly to network and schmooze, partly just to be a fanboy rather than a performer or vendor, but mostly so that I can give out free copies of il Troubadore‘s Klingon music demo, “tlhIngan QoQ” to whomever will take one. Cover art (by moi) is below:
Tracks will include excerpts from our Klingon Ballet “wa’SaD ram wa’ ram je” and other original tunes written in Klingon as well as some favorite Klingon War and Drinking songs.
Being a demo, it obviously won’t be a finished product, and we’ve also got to secure the reproduction rights for various franchise tunes–we’ll worry about that when we reach that hurdle.
Oh, and yeah, I did the artwork for the CD, in case you folks were wondering.