Which Came First, the Music or the Brand?

If you think your music is a difficult sell, try playing a piece of amplified sheet metal. This is me, performing as Noiseman433, in St. Louis (9 May 2003) during the Rotten Piece 2003 Tour. Photo by Carol Kelly.

As I mentioned in a previous post, if you’ve Branded yourself well, then Marketing (to raise awareness about your music) and Selling (to get gigs) should be much easier to do.  Branding is the totality of your public image and having a good Brand is tantamount to making all other aspects of your business move more smoothly.  As Peter Montoya stated (I quoted him in the post above):

Branding happens before marketing or selling; it’s their source. Without a strong brand, marketing is generally ineffective and selling is like beating your head against a wall of sales resistance. A strong brand is the rock-solid foundation for all marketing, because every other aspect of a product’s identity–its logo, how its ads are written, who its spokesperson is–is based on that brand. Branding is the reason customers consider a product in the first place.

When you have a strong Personal Brand out in the world working for you, you’ll attract new business without even trying. Prospects will come to you after multiple exposures to your brand, and they’ll come 90 percent sold on you already. All you’ll need to do is close the sale. We’ve seen it time and time again. New business with no work. If that’s not cool, nothing is.

Continue reading “Which Came First, the Music or the Brand?”