Instead of studying how to brand oneself, why not take the time to find an original voice? Branding will happen all by itself.
As I replied:
thank you so much for saying that Frances-Marie Uitti –coming from one of the most unique voices in new music and the cello world, it means much more! <—so says the cellist dressed as a Klingon, and knows a bit about unique ways of branding… 😉
Worrying about your Brand before you have a unique voice is putting the cart before the horse. And if a cellist ever had a unique voice, then Frances-Marie Uitti certainly fits the bill. Ever since I discovered her work back in the mid 90s I frequently did presentations about her and other cellists that are doing interesting work2 at the Chello Shed3.
So today, as I mentioned last week is a cello sectional coaching day, but I was so distracted by thoughts about the current DSO situation that I found it hard to concentrate at the task at hand. What I also had on my mind, in light of the recent piece I rediscovered and blogged about a few days ago, Changing US Demographics and Classical Music, and especially as Elysia and I have been having a discussion about such issues in a review of a Sacramento Philharmonic concert she went to this weekend which included a composition (“New Conception”) by Egyptian Composer, Nader Abassi, was the quote (in the title of this blog post).