Develop your unique voice, the branding will follow!

The Wired Cello in the Age of Electronic Encryption

Greg Sandow has been posting a number of blogposts about Branding, but a comment made on his facebook page1 by Frances-Marie Uitti really get’s it right!

Instead of studying how to brand oneself, why not take the time to find an original voice? Branding will happen all by itself.

As I replied:

thank you so much for saying that Frances-Marie Uitti –coming from one of the most unique voices in new music and the cello world, it means much more! <—so says the cellist dressed as a Klingon, and knows a bit about unique ways of branding… šŸ˜‰

Worrying about your Brand before you have a unique voice is putting the cart before the horse.Ā  And if a cellist ever had a unique voice, then Frances-Marie Uitti certainly fits the bill.Ā  Ever since I discovered her work back in the mid 90s I frequently did presentations about her and other cellists that are doing interesting work2 at the Chello Shed3.

Continue reading “Develop your unique voice, the branding will follow!”

“…and it never occurred to me that musical tastes and offerings will change as demographics change…”

Keni Washington and his OMniverse Jazz Sinfonia
Keni Washington and his OMniverse Jazz Sinfonia at the Madame Walker Theater Indianapolis 1997

So today, as I mentioned last week is a cello sectional coaching day, but I was so distracted by thoughts about the current DSO situation that I found it hard to concentrate at the task at hand.Ā Ā  What I also had on my mind, in light of the recent piece I rediscovered and blogged about a few days ago, Changing US Demographics and Classical Music, and especially as Elysia and I have been having a discussion about such issues in a review of a Sacramento Philharmonic concert she went to this weekend which included a composition (“New Conception”) by Egyptian Composer, Nader Abassi, was the quote (in the title of this blog post).

It was a response to a possible solution for the DSO that I had made back in August at the Cello Chat forums. Ā  I tend to envision an orchestral world that isn’t so dominated by European styled Orchestras sure–and I’m not at all shy about stating my desire to form my own World Music Orchestra that would be international in a way that Orthodox Orchestras will probably never be. Continue reading ““…and it never occurred to me that musical tastes and offerings will change as demographics change…””