Social Media Marketing seems to be all the rage these days with folks touting online engagement and the growing number of folks using sites like twitter, facebook, and other more specialized networking sites.
Using The Hunger Games and its Marketing Campaign as a starting point, Greg Sandow talks about ways that The Met could utilize a similar approach in marketing, say, The Ring cycle. Of course, he missed the point of my comment, which is perfectly understandable as it questioned the relevance of the overall marketing strategy used by Lionsgate for its blockbuster which wasn’t used in a similar fashion for the other nearly dozen films it’s released or distributed this year.
Instead of studying how to brand oneself, why not take the time to find an original voice? Branding will happen all by itself.
As I replied:
thank you so much for saying that Frances-Marie Uitti –coming from one of the most unique voices in new music and the cello world, it means much more! <—so says the cellist dressed as a Klingon, and knows a bit about unique ways of branding… 😉
Worrying about your Brand before you have a unique voice is putting the cart before the horse. And if a cellist ever had a unique voice, then Frances-Marie Uitti certainly fits the bill. Ever since I discovered her work back in the mid 90s I frequently did presentations about her and other cellists that are doing interesting work2 at the Chello Shed3.