Social Media Marketing and Diminishing Returns

John Carter could have benefited from better social media marketing, or not…

Social Media Marketing seems to be all the rage these days with folks touting online engagement and the growing number of folks using sites like twitter, facebook, and other more specialized networking sites.

Using The Hunger Games and its Marketing Campaign as a starting point, Greg Sandow talks about ways that The Met could utilize a similar approach in marketing, say, The Ring cycle.  Of course, he missed the point of my comment, which is perfectly understandable as it questioned the relevance of the overall marketing strategy used by Lionsgate for its blockbuster which wasn’t used in a similar fashion for the other nearly dozen films it’s released or distributed this year.

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Develop your unique voice, the branding will follow!

The Wired Cello in the Age of Electronic Encryption

Greg Sandow has been posting a number of blogposts about Branding, but a comment made on his facebook page1 by Frances-Marie Uitti really get’s it right!

Instead of studying how to brand oneself, why not take the time to find an original voice? Branding will happen all by itself.

As I replied:

thank you so much for saying that Frances-Marie Uitti –coming from one of the most unique voices in new music and the cello world, it means much more! <—so says the cellist dressed as a Klingon, and knows a bit about unique ways of branding… 😉

Worrying about your Brand before you have a unique voice is putting the cart before the horse.  And if a cellist ever had a unique voice, then Frances-Marie Uitti certainly fits the bill.  Ever since I discovered her work back in the mid 90s I frequently did presentations about her and other cellists that are doing interesting work2 at the Chello Shed3.

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Looking good can make you play worse…

Bryan Townsend, in a post about Uzbek pianist Lola Astanova, made some comments about a review of the pianist by Zachary Woolfe in the NYT.  I’m going to quote an extended excerpt of the piece as it relates to some interesting studies about how visual stimuli can affect how we hear things (ironically, the studies came to light after Yuja Wang’s recent ‘scandalous’ attire at a concert from last year).

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