Instead of studying how to brand oneself, why not take the time to find an original voice? Branding will happen all by itself.
As I replied:
thank you so much for saying that Frances-Marie Uitti –coming from one of the most unique voices in new music and the cello world, it means much more! <—so says the cellist dressed as a Klingon, and knows a bit about unique ways of branding… 😉
Worrying about your Brand before you have a unique voice is putting the cart before the horse. And if a cellist ever had a unique voice, then Frances-Marie Uitti certainly fits the bill. Ever since I discovered her work back in the mid 90s I frequently did presentations about her and other cellists that are doing interesting work2 at the Chello Shed3.
Some time ago I had started a community on livejournal (back in January of 2003) called “Avantcello.” It was a space for folks interested in non-standard cello practice to post their interest or work. I had given a number talks on Experimental cellos and cellists over the years up till that point and wanted to have some place to connect with folks who were interested since I wasn’t really finding any sort of community at the Internet Cello Society forums interested in this kind of thing.
Back in the mid to late 90s I was really experimenting a lot with cello. I was heavily into improvisation and started performing my own house concert series doing works by some of the “Academic Avant-Garde” composers and Fluxus artists as well as getting into electronics and amplification. I pretty much quit playing [the cello] by 1997 and got involved with the non-academic Experimental and Noise Music scene.
I toured around a bit and did a number of Performance Art shows (another interest I had at the time) as well as multi-media performances involving Experimental video that I was starting to do. In the end, some of that was becoming unsatisfying as well though I enjoyed the journey. The cello was starting to call me back. Continue reading “Experimental Cellos and Cellists”→