Develop your unique voice, the branding will follow!

The Wired Cello in the Age of Electronic Encryption

Greg Sandow has been posting a number of blogposts about Branding, but a comment made on his facebook page1 by Frances-Marie Uitti really get’s it right!

Instead of studying how to brand oneself, why not take the time to find an original voice? Branding will happen all by itself.

As I replied:

thank you so much for saying that Frances-Marie Uitti –coming from one of the most unique voices in new music and the cello world, it means much more! <—so says the cellist dressed as a Klingon, and knows a bit about unique ways of branding… 😉

Worrying about your Brand before you have a unique voice is putting the cart before the horse.  And if a cellist ever had a unique voice, then Frances-Marie Uitti certainly fits the bill.  Ever since I discovered her work back in the mid 90s I frequently did presentations about her and other cellists that are doing interesting work2 at the Chello Shed3.

Continue reading “Develop your unique voice, the branding will follow!”

“Stockhausen’s Superformula and the Applications of Kuhn’s Paradigm”

program cover for "Stockhausen's Superformula and the Applications of Kuhn's Paradigm" presention by Jon Silpayamanant on December 12, 1996

program cover for “Stockhausen’s Superformula and the Applications of Kuhn’s Paradigm”
presention by Jon Silpayamanant on December 12, 1996
10:00 PM

Chello Shed
7 1/2 East Poplar Street
Greencastle, IN

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RELATED LINKS

More info about Karlheinz Stockhausen:
http://en.wikipedia.org/wiki/Karlheinz_Stockhausen
More info about Thomas Kuhn:
http://en.wikipedia.org/wiki/Thomas_Kuhn

“Babbitt, Logical Positivism, and Axiomatic Set Theory”

program cover for "Babbitt, Logical Positivism, and Axiomatic Set Theory" presention by Jon Silpayamanant on December 03, 1996

program cover for “Babbitt, Logical Positivism, and Axiomatic Set Theory”
presentation by Jon Silpayamanant on December 03, 1996
10:00 PM

I. George Cantor and Axiomatic Set Theory
II. The Vienna Circle and Logical Positivism
III. Milton Babbitt and his intellectual debts

Chello Shed
7 1/2 East Poplar Street
Greencastle, IN

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RELATED LINKS

More info about Milton Babbitt:
http://en.wikipedia.org/wiki/Milton_Babbitt
More info about Logical Positivism:
http://en.wikipedia.org/wiki/Logical_Positivism
More info about Set Theory:
http://en.wikipedia.org/wiki/Set_Theory
More info about Total Serialism:
http://en.wikipedia.org/wiki/Total_serialism
More info about the Vienna Circle:
http://en.wikipedia.org/wiki/Vienna_Circle
More info about George Cantor:
http://en.wikipedia.org/wiki/George_Cantor