So, Greg Sandow says the Classical Grammys don’t matter. Ok, but my retort is that on the whole, the Grammys don’t matter.
Let’s put aside the issue that the Grammys are an awards ceremony for the American Recording Industry, which, on the whole, is a tiny blip on the recording industries in the world.
The 2012 Grammys were viewed by 46 million–a record breaking viewership (note that approximately 82 million watched the event at least in part).
The U.S. population is approximately 313 million, so 46 million viewers is (rounded up to the nearest percent) approximately 15 percent of the U.S. population. The population of the world is approximately 6.996 billion. So the viewership of the Grammys is less than .1 percent (.006) of the world’s population.
Less than .1 percent of the worlds population watched the U.S. Grammys. Sandow states (on his facebook page) ”The Grammys don’t resonate — even though forty million people watched? That’s an extraordinary notion.” Well, at .1 percent viewership, it would be an extraordinary notion to say the Grammys resonate!