Develop your unique voice, the branding will follow!

The Wired Cello in the Age of Electronic Encryption

Greg Sandow has been posting a number of blogposts about Branding, but a comment made on his facebook page1 by Frances-Marie Uitti really get’s it right!

Instead of studying how to brand oneself, why not take the time to find an original voice? Branding will happen all by itself.

As I replied:

thank you so much for saying that Frances-Marie Uitti –coming from one of the most unique voices in new music and the cello world, it means much more! <—so says the cellist dressed as a Klingon, and knows a bit about unique ways of branding…😉

Worrying about your Brand before you have a unique voice is putting the cart before the horse.  And if a cellist ever had a unique voice, then Frances-Marie Uitti certainly fits the bill.  Ever since I discovered her work back in the mid 90s I frequently did presentations about her and other cellists that are doing interesting work2 at the Chello Shed3.

Continue reading “Develop your unique voice, the branding will follow!”

Wednesday Teaching Reflections

As I mentioned in my previous post I spend most of the afternoon and early evening giving private cello lessons.  Wednesdays are much the same though I do start and end a bit later in the day (roughly 4:30 – 9ish).

I first started giving private lessons while I was still in high school.  Occasionally, while I was an undergrad at DePauw University School of Music, I did the same.  For a couple of years I was a “music assistant” to my cello professor.  Most of those duties involved giving technique lessons to other cello majors.  Also during those undergraduate years and following I would occasionally sub for some of the professors in theory courses or special topics courses. Continue reading “Wednesday Teaching Reflections”