The Wired Cello in the Age of Electronic Encryption
Greg Sandow has been posting a number of blogposts about Branding, but a comment made on his facebook page1 by Frances-Marie Uitti really get’s it right!
Instead of studying how to brand oneself, why not take the time to find an original voice? Branding will happen all by itself.
As I replied:
thank you so much for saying that Frances-Marie Uitti –coming from one of the most unique voices in new music and the cello world, it means much more! <—so says the cellist dressed as a Klingon, and knows a bit about unique ways of branding… ;)
Worrying about your Brand before you have a unique voice is putting the cart before the horse. And if a cellist ever had a unique voice, then Frances-Marie Uitti certainly fits the bill. Ever since I discovered her work back in the mid 90s I frequently did presentations about her and other cellists that are doing interesting work2 at the Chello Shed3.
As I mentioned in my previous post I spend most of the afternoon and early evening giving private cello lessons. Wednesdays are much the same though I do start and end a bit later in the day (roughly 4:30 – 9ish).
I first started giving private lessons while I was still in high school. Occasionally, while I was an undergrad at DePauw University School of Music, I did the same. For a couple of years I was a “music assistant” to my cello professor. Most of those duties involved giving technique lessons to other cello majors. Also during those undergraduate years and following I would occasionally sub for some of the professors in theory courses or special topics courses. Continue reading