Instead of studying how to brand oneself, why not take the time to find an original voice? Branding will happen all by itself.
As I replied:
thank you so much for saying that Frances-Marie Uitti –coming from one of the most unique voices in new music and the cello world, it means much more! <—so says the cellist dressed as a Klingon, and knows a bit about unique ways of branding… ;)
Worrying about your Brand before you have a unique voice is putting the cart before the horse. And if a cellist ever had a unique voice, then Frances-Marie Uitti certainly fits the bill. Ever since I discovered her work back in the mid 90s I frequently did presentations about her and other cellists that are doing interesting work2 at the Chello Shed3.