As I mentioned in a previous post, if you’ve Branded yourself well, then Marketing (to raise awareness about your music) and Selling (to get gigs) should be much easier to do. Branding is the totality of your public image and having a good Brand is tantamount to making all other aspects of your business move more smoothly. As Peter Montoya stated (I quoted him in the post above):
Branding happens before marketing or selling; it’s their source. Without a strong brand, marketing is generally ineffective and selling is like beating your head against a wall of sales resistance. A strong brand is the rock-solid foundation for all marketing, because every other aspect of a product’s identity–its logo, how its ads are written, who its spokesperson is–is based on that brand. Branding is the reason customers consider a product in the first place.
When you have a strong Personal Brand out in the world working for you, you’ll attract new business without even trying. Prospects will come to you after multiple exposures to your brand, and they’ll come 90 percent sold on you already. All you’ll need to do is close the sale. We’ve seen it time and time again. New business with no work. If that’s not cool, nothing is.
“An educated person is one who has learned that information almost always turns out to be at best incomplete and very often false, misleading, fictitious, mendacious – just dead wrong.”
~ Russell Baker
I’ve been blogging about the economics of large scale organizations a lot lately and must confess that it’s related to research I’ve been doing with my wife in the service of figuring out how and why things work in the field(s) of performance. One of our future goals is to have a side business consulting for performers and we believe that understanding what works and what doesn’t work is going to be far more useful than just accepting untested or unquestioned received wisdom.
The music I composed and recorded will have it’s official premiere tonight. It has already been featured during three preview shows last week, but tonight marks the opening night of the production. Blurb about it below:
il Troubadore Klingon Music Project will make a special guest appearance at the opening night of “A Klingon Christmas Carol!!”
A Klingon Christmas Carol
By Christopher O. Kidder and Sasha Walloch Translated by Laura Thurston, Bill Hedrick, and Christopher O. Kidder
Additional Content and Translation by Chris Lipscombe
Lyrics to qu’wI’ by Terrence Donnelly
Music composed by Jon Silpayamanant/il Troubadore
Directed by Christopher O. Kidder
Featuring Kevin Alves and Zach Livingston
Scrooge has no honor, nor any courage. Can three ghosts help him to
become the true warrior he ought to be in time to save Tiny Tim from a
horrible fate? Performed in the Original Klingon with English
Supertitles, and narrative analysis from The Vulcan Institute of
“The show honors the true meaning of Christmas” – Conan O’Brien
Friday, November 25, 2011 at 7:30 PM
Greenhouse Theater – Downstairs Mainstage
2257 N. Lincoln Ave.
Chicago, IL 60614
Phone: (773) 404-7336
Nerd Lunch has a podcast about the upcoming Commedia Beauregard’s production, “A Klingon Christmas Carol,” with a brief mention of my group’s (the il Troubadore Klingon Music Project) involvement with the soundtrack. I composed all the music (you can hear a couple of samples here and here) and my band will record the final versions for the production.
Cast member and official tweeter for A Klingon Christmas Carol, Jen Usellis Mackay, joins us at the lunch table this week. Jen gives us the inside scoop on what it’s like to work on the first play performed in the Klingon language, how to get in on this year’s performances in Chicago, and Yo-Yo Ma’s Romulan music project (not really). Later the Nerds get a mini language lesson from Jen and we all play a few rounds of “our favorite Klingon things”. Listen and find out why tlhutlhlu’meH QaQ jajvam!
We’re mentioned around 31:30 with a funny blurb about Yo-Yo Ma’s so-called Romulan Music Project which I thought was humorous.
Links to the podcast may be found at the links below.
Here’s a more experimental track (all sounds made by cello and digitally manipulated to various extents) for Commedia Beauregard‘s production of “A Klingon Christmas Carol.”
Since I’d spent so many years doing some highly experimental music in the Noise genre (have a listen to some audio at this Noiseman433 page at NoiseMP3.com) for years before returning to a more ‘orthodox’ musical focus, I thought the scene for which this audio was created would be the perfect place to use some of those techniques. Have a listen: