Develop your unique voice, the branding will follow!

The Wired Cello in the Age of Electronic Encryption

Greg Sandow has been posting a number of blogposts about Branding, but a comment made on his facebook page1 by Frances-Marie Uitti really get’s it right!

Instead of studying how to brand oneself, why not take the time to find an original voice? Branding will happen all by itself.

As I replied:

thank you so much for saying that Frances-Marie Uitti –coming from one of the most unique voices in new music and the cello world, it means much more! <—so says the cellist dressed as a Klingon, and knows a bit about unique ways of branding… ;)

Worrying about your Brand before you have a unique voice is putting the cart before the horse.  And if a cellist ever had a unique voice, then Frances-Marie Uitti certainly fits the bill.  Ever since I discovered her work back in the mid 90s I frequently did presentations about her and other cellists that are doing interesting work2 at the Chello Shed3.

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Wednesday Teaching Reflections

As I mentioned in my previous post I spend most of the afternoon and early evening giving private cello lessons.  Wednesdays are much the same though I do start and end a bit later in the day (roughly 4:30 – 9ish).

I first started giving private lessons while I was still in high school.  Occasionally, while I was an undergrad at DePauw University School of Music, I did the same.  For a couple of years I was a “music assistant” to my cello professor.  Most of those duties involved giving technique lessons to other cello majors.  Also during those undergraduate years and following I would occasionally sub for some of the professors in theory courses or special topics courses. Continue reading