In a recent Telegraph piece by Hannah Furness we’re told that Peter Sellars has called for the end of Mass art forms
In a speech about the importance of art, Sellars argued the changing world had left consumers wanting a different experience from simple, traditional mass market.
Saying opera had an “irrational beauty” which is “incredibly powerful” in front of an audience, he added: “Meanwhile the new technology means you don’t to have an opera house to do an opera
“In fact, most young people don’t want to go to an opera house and it’s not how those people want to have a good time, to sit with 5,000 other people.
“In fact, what’s very exciting is some of the most exciting opera experience I’ve had is in a room with 15 other people, or 30 or 40 whatever, in an intimate situation.
As I’ve shown numerous times at this blog, the same can be said about large scale pop or stadium/arena rock shows as well as Sporting events which often take place in big stadiums. But does this mean the end of large scale mass entertainment or art forms? I’m not so sure.
Over the years I’ve had the opportunity to play a number of casino gigs. These are often some of the best paying gigs for musicians of any stripe and the competition for getting into a roster of acts for them can be pretty fierce.
Last night after filling in for Sweeney Todd at CenterStage here in Louisville, a few of the musicians went out for some drinks and near the end of the night I had a conversation with a family member of one of the players about her experiences working at the local casino. She was relating how there’s been a bit of a push for bringing in Younger Audiences. This is often done by a shift in entertainment.
One of the running themes here at my blog is how we talk about Classical Music and how that inflects what we know about the field as a whole. This goes back to what’s known as a prototype theory of language first articulated by Psychologiest, Eleanor Rosch, back in 1973 as a way to understand how we formulate categories. Each individual will have their own prototypical understanding of, say, Classical Music and that will influence how the whole field is understood and how it can be manipulated as a mental category. This in turn influences what we can see as the range of possibilities for actual members of the categories in the real world.
Soundpainting is a kind of live composing sign language created by New York composer Walter Thompson in 1974. Designed for musicians, dancers, actors, poets, and visual artists, the Soundpainting language consists of roughly 1200 gestures that are signed by the composer/director who is known as the Soundpainter. Soundpainting differs from the late Butch Morris’ Conduction (created roughly around the same time) in that the gestural language of Soundpainting is more general and is designed to be used by non-musicians.
In my previous post I talked about the minuscule returns that live audience ticket revenue gives for the total operating budget of movies. I’m going to divide this post into two parts as the first has gotten rather lengthy.
In this post I’ve summarized some of the things I brought up in the previous one, “Live audiences for Movies matter less than for Classical Music.” Then I’ll take a look at how and why Hollywood studios focus on the live audience demographic that it does and relate that to what seems to be a “holy grail” for Classical Music Crisis folks: the mythical younger audience. I’ll look at audience-creation that has become the primary marketing model for contemporary Hollywood studios after the precipitous decline in regular weekly movie-goers and how that relates to single-ticket marketing that’s becoming more prominent in the Classical Music field. The post ends with a discussion of the social costs that accompany some of this marketing strategy and its focus on younger audiences and how that relates to a lack of critical inquiry/reflection in the push to bring Classical Music into a “wider and more contemporary culture” (setting aside what’s problematic about saying that the field doesn’t already exist in it).