Noise: when instruments and skills are irrelevant to the Music Revolution

Jon Silpayamanant, aka Noiseman433, playing a set at the Lemp Neighborhood Arts Center in St. Louis, MO during the Rotten Piece 2003. May 09, 2003. photo by Carol Kelly
Jon Silpayamanant, aka Noiseman433, playing a set at the Lemp Neighborhood Arts Center in St. Louis, MO during the Rotten Piece 2003. May 09, 2003. photo by Carol Kelly

Jon Silpayamanant, aka Noiseman433, playing a set at the Lemp Neighborhood Arts Center in St. Louis, MO during the Rotten Piece 2003. May 09, 2003. photo by Carol Kelly

In a couple of weeks I’ll be performing at the St. Louis Noisefest (here’s the facebook event) at the Lemp Neighborhood Arts Center. It’s been over ten years since I last played there (see pic above) and I’d been invited to play the festival on a couple of occasions in the past though I wasn’t able to commit for various reasons.

I’d mentioned briefly my foray into noise in my post about my alma mater and its new 21st Century Musician Initiative, but didn’t say much about all the activities I had done during that exploratory period. By the time I had graduated with a degree in music performance I was well on the road to “quitting” music. My last “official” cello performance was in 1996 (I would pick up the cello on three occasions from 1996-2003) and wouldn’t be regularly playing it again until I joined il Troubadore in 2004.

In 1997 I’d finally discovered Merzbow and Noisemusic after a couple of years of exploring the experimental/avant garde side of classical music.

Rather than give a summary of the history of noise music and this underground experimental musical culture I’ll relate a conversation I had with Peter Sachon–a wonderfully versatile cellist who works in several genres. The discussion centered around whether there was more creativity in pop music than classical music (a ridiculous debate, really) and he couldn’t quite believe that there might be a group of musicians who might loathe pop music as much as it does classical music. Here’s the relevant excerpted exchange

JON: I’d probably not have nearly as much of a problem with the idea that pop music is generally much more innovative than classical music if it weren’t for the fact that there exists, and has existed for decades a scattered global movement of non-academic experimental musicians that could care less about Classical music, and have no ties to it, but absolutely hate the idea of what pop music stands for in terms of relative lack of creativity. Hell, they even rail on Merzbow now for getting all “semi-popular” which really amuses me to no end. (comment permalink)

PETER: I don’t know who these non-academic experimental musicians are, but I think some of them have a band called Radiohead. The only people who can’t stand what “pop music stands for” are classical musicians. We must change the classical industry’s artistic snobbery. It holds us all back. (comment permalink)

JON: Non-Academic Experimental Musicians Having been involved with the international experimental music and noise scene since the 90s I’ve had the good fortune of understanding how these non-classical trained and generally pop music loathing folks feel about the music industry in general. Take the noise sub-genre in particular (since those were the circles I was primarily performing and touring with) since it had it’s beginnings right around the time that the pop music industry went global, as it were, in the late 70s early 80s. Most of those folks were nearly always creating their work in opposition to pop music. Half of the aesthetic was to create a musical sound and culture that was implicitly not commodifiable (and yes, I understand that’s a false dichotomy as well, but indulge me). Much of the subject matter, “band names” (e.g. Pop Culture Rape Victim, Premature Ejaculation, Gerogerigegege), appropriation of sound was technically illegal as the artists commonly explored and exploited taboo subjects and flaunted their abuse of copyrights. At the same time they would scoff at anyone who would tie in their sound aesthetic with figures like Luigi Russolo, John Cage, George Antheil and other figures in th academic avant garde. That’s just one subgenre of this worldwide community (I use “community” very loosely) of musicians. (comment permalink)

I think it’s telling that Peter references Radiohead as a “non-academic experimental musician” –I remember, while I was still heavily involved in that noise scene, when some folks (usually on the fringe of the scene) brought the band up as something new and fresh and “way out there” and most of the experimental folks thought it was pretty run-of-the-mill pop smack.

Back in the late 70s and early 80s with bands like The Haters (US), Whitehouse (UK), early Einsturzende Neubauten (Germany), and the aforementioned Merzbow (Japan) we had the beginnings of what would eventually evolve into an international noise music scene. The movement, if it can be called one, was able to evolve due to new technologies which helped to propel pop music into an international phenomenon. Home recording became ubiquitous which meant that anyone could create a demo tape which could be sent to labels, but more importantly it also create an underground tape trading network. This was one of the ways that these artists started discovering each other since there was no way one of these acts would be featured on growing music video broadcasts such as MTV.

Part of the reason is by (either conscious or unconscious) design–the majority of proponents in the movement were radically anti-pop. Their instruments of choice were effects rackmounts, stompboxes, and found or circuit-bent sound sources–the idea was that the musical instrument (such as electric guitars. basses, and drums) got in the way of the musical expression. Some of the acts also used (illegally) sampled sounds as sources, or titled their acts and releases with names that are still taboo in any polite market.

I remember reading about early infamous Hanatarash shows and how Yamatsuka Eye (who would later collaborate with John Zorn on his game pieces) had driven a bulldozer (actually a backhoe) through the venue only to be tackled by bouncers/security before throwing his molotov cocktails. Eye was had also cut a dead cat in half with a machete during a performance and nearly sawed his leg off with a power saw during another (yes, some noise artists also used power tools as instruments).

The experiments with non-musical objects in live performance and recordings make bands like Radiohead seem as tame and old-hat (i.e. boring) as anything else coming out of the pop music world.

By the time I got involved with the community it had settled down a bit into [some] more thoughtful experimentation though there were a few acts I had the pleasure to work with that still bordered on being “dangerous.” I had already released a couple of self-produced recordings and had one live show (though not officially as Noiseman433) in the late 90s but the first live noise show I got to attend was in Cincinnati in 2001. The two headlining acts were Cock E.S.P. (from Minneapolis) and The Eugenics Council (from St. Louis).

I remember that show well–I still have video of it somewhere around here. D.N. and Rosemary Malign of the Eugenics Council gave a blistering set with vocals by Rosemary which evoked Diamanda Galas in its fury and D.N. using electronics, power tools, and flash powder and tear gas bombs. I remember laughing so hard even while my eyes were burning (D.N. is a trained chemist who made all his own pyrotechnics) while they had a video of some scat porn being projected behind them. The video below (not from the Cincy show) will give you some idea of what this look and sounded like:

Cock E.S.P. was part “Professional Wrestling” match with screaming (literally) by Elyse Perez while Emil Hagstrom and Matt Bacon smashed amplified objects (including a guitar) throughout the stage. This compliation video from that time period will give you a much better idea of what this looked like:

I would later go on to tour with both of these acts in 2003 and play a number of other shows with The Eugenics Council (later renamed Think Machine for various reasons). This video of me at the Lemp Neighborhood Arts Center was from one of those shared bills with the latter.

I came away from that short set with bloody and swollen hands–something I didn’t notice until much later since the adrenaline was still pumping. I’m much more careful about the amplified sheet metal sets now because I have come back to the cello. As I come back to this scene I see so many new names and acts and so much creative mash-ups and collaborations (keep in mind that the experimental noise scene is just one small subset of a much bigger non-academic experimental music scene) and some of my latest noise performances have included using fishtanks (video here)

Noiseman433 at the Louisville Experimental Festival on 29 June 2012. Haymarket Whiskey Bar in Louisville, Kentucky

Noiseman433 at the Louisville Experimental Festival on 29 June 2012. Haymarket Whiskey Bar in Louisville, Kentucky

amplified metal chairs

or amplified acoustic instruments like erhu (end of this video), or the cello (this video)–I’ve come full circle from when I left the cello!

The other interesting thing is that once I did come back to the cello I was working on a project called T.E.C. (Turntables, Electronics, and Cello) in 2003 which somewhat melded the experimental electronics and cello, but it was with il Troubadore I was back into the “normal” realm of music making (as normal as any act that plays Klingon Opera dressed as Klingons with Orion bellydancers can be, at least). The majority of that time from 2004 till recently has been spent playing with world musicians from many other genres and lands even while building up a repertoire of over 700 songs from several dozen countries in 50+ languages with il Troubadore.

I come back to Peter’s comments above and think how parochial his (and other crisis folks) simple Pop vs Classical dichotomy seems, especially when I’ve spent the last nearly 20 years not playing in either field. If it’s this kind of myopia that drives the “Classical Music Revolution” then maybe it’ll be better if that revolution is stillborn.  There’s a whole wide musical world (and universe) out there, folks.  Let’s get past this Western Pop/Classical debate and start exploring it!

A Klingon Christmas Carol

il Troubadore and Deserae at the Opening of A Klingon Christmas Carol
il Troubadore and Deserae at the Opening of A Klingon Christmas Carol

bomwI’pu’ (the il Troubadore Klingon Music Project) with Klingon Bellydancer, Deserae, perform at the opening night of Commedia Beauregard’s, “A Klingon Christmas Carol,” at the Raven Theatre in Chicago.  2012 December 1, photo by Mark Malnekoff

Friday night was officially the longest night and to celebrate my band, the il Troubadore Klingon Music Project (otherwise known as bomwI’pu’ on the planet Qo’noS), opened for Commedia Beauregard‘s Chicago production of a Klingon Christmas Carol (thlIngan ram nI’ tay bom).  Klingons obviously do not celebrate Christmas, but they do have a “Festival of the Longest Night,” ram nI’ tay.

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Wookiee Bellydance + Klingon Band

Wookiee-Bellydance

Deserae dancing to “Muaarga” original song in Shyriiwook with music and lyrics by Jon Silpayamanant and performed by the il Troubadore Klingon Music Project

UPDATES:

  • (Oct. 8, 2012) Word of the Nerd Podcast interview with me about the Wookiee Bellydance video!
  • (Oct. 22, 2012) Just signed a release for the usage of the video on Objective Scotland‘s “50 Funniest Moments of 2012″ programme to appear on Channel 4 in the UK.

Several months ago Deserae, a wonderful bellydancer dancer I’ve known for years and who I’ve finally had the pleasure to play for about a year ago, decided she wanted to do a performance as a Wookiee bellydancer.  Back in March I recorded an excerpt of what such a Wookiee bellydance tune would sound like.  I pulled some phrases and words from the Star Wars Galactic Phrase Book and Travel Guide and created a sample audio with drums, cello, cow horn and vocals.  I titled it “Muaarga” (the Shyriiwook word for “Peace”) and posted it to my Soundcloud account:

http://soundcloud.com/jon-silpyamanant/muaarga-excerpt

A couple months ago Deserae asked if my band, the il Troubadore Klingon Music Project, could come to Chicago to play for her at an event called “Raks Geek” which took place at the Viaduct Theatre.  Basically billed as a Geek Bellydance event–probably the first “official” type of event dedicated solely to bellydancers and movement artists who happen to be big Sci-Fi and Fantasy fans.  Most of the event on Friday Night (the Saturday Night show was not filmed as far as I know) was filmed by Bob Nicholas.  We ended up playing two tunes for Deserae (as well as short sets before the show and during the intermission) including the Wookiee bellydance tune and a Klingon Opera-Ballet tune (“be’ joy’ luqaSa”) I had written for another dancer a couple of years ago.  Here is the Wookiee performance:

And here is the Klingon Bellydance performance:

Apparently the video has since gone viral.  While the video above, which I’ve posted to my personal youtube account only has some 8,000 hits (earlier yesterday it had roughly 2,500 views) the original video, which was posted here, currently has 130,000+ views (up 15,000 views from yesterday afternoon).

I got an inkling something was afoot on Tuesday when a student I had known from the High School I do cello sectionals and teaching at told me that a video of il Troubadore was on the front page of Reddit, the self titled “Front Page of the Internet.”  Doing a quick search didn’t turn up any videos of il Troubadore mainly due to the fact that it was the Raks Geek video (linked in the previous paragraph) rather than the one on my personal youtube site.

Yesterday morning the Geeks Are Sexy website had posted the video which I found through its facebook page (which has close to 400,000 followers).  Within a couple of hours it was shared over 200 times by various facebook users.  As I was doing searches around the net, I did finally find the Reddit link as well as several other sites, forums/bulletin boards, and blogs which had been posting various links to the video within the past day.  Some of those include sites which report on viral videos (such as Viral Viral Videos; Metatube; Break.com; Viral Kings), news sites (G4TV’s Attack of the Show & Around the Net; MSN Now; Right This Minute; New York Magazine’s Vulture), and other popular internet meme sites (Cheezburger; Know Your Meme; Dlisted).

I’ve had people tell me they’ve seen me on tv as some of the news sights (listed in the previous paragraph) have syndicated their short segments or are associated with more traditional networks.  Someone in Alabama mentioned seeing the Right This Minute clip and Fox 2 news in St. Louis apparently aired an excerpt as part of a segment of Tim’s Take.  ThinkGeek has tweeted it (roughly 600,000 followers) and Jeri Ryan posted it at her Google + page (whether this is the actual Jeri Ryan is unknown to me).

When I conceived of this piece, I wasn’t thinking it would lead to some that could potentially become viral–but I think that’s half of the point I try to make at this blog.  We just don’t have as much control over potential audiences as we would like and more often than not it’s easier to pull from a pre-existing one than to create one anew.  With 140,000 + hits to the video(s)–not including how many folks saw the actual news segments, it will be interesting to see how far the original video goes over the next few days!

_____________________________

Credits for the video:

“Muaarga” (“Peace” in Shyriiwook)
Composed/written by Jon Silpayamanant
Performed by the il Troubadore Klingon Music Project and Deserae
Video by Bob Nicholas
Raks Geek organized by Dawn Xiana Moon

Viaduct Theatre in Chicago, IL

August 3, 2012

Which Came First, the Music or the Brand?

If you think your music is a difficult sell, try playing a piece of amplified sheet metal.  Jon Silpayamanant as Noiseman433 performing in St. Louis (9 May 2003) during the Rotten Piece 2003 Tour.  Photo by Carol Kelly.

If you think your music is a difficult sell, try playing a piece of amplified sheet metal. This is me, performing as Noiseman433, in St. Louis (9 May 2003) during the Rotten Piece 2003 Tour. Photo by Carol Kelly.

As I mentioned in a previous post, if you’ve Branded yourself well, then Marketing (to raise awareness about your music) and Selling (to get gigs) should be much easier to do.  Branding is the totality of your public image and having a good Brand is tantamount to making all other aspects of your business move more smoothly.  As Peter Montoya stated (I quoted him in the post above):

Branding happens before marketing or selling; it’s their source. Without a strong brand, marketing is generally ineffective and selling is like beating your head against a wall of sales resistance. A strong brand is the rock-solid foundation for all marketing, because every other aspect of a product’s identity–its logo, how its ads are written, who its spokesperson is–is based on that brand. Branding is the reason customers consider a product in the first place.

When you have a strong Personal Brand out in the world working for you, you’ll attract new business without even trying. Prospects will come to you after multiple exposures to your brand, and they’ll come 90 percent sold on you already. All you’ll need to do is close the sale. We’ve seen it time and time again. New business with no work. If that’s not cool, nothing is.

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